11. Taiyo Hasegawa



There are many stereotypes that exist across gender, race, nationality and place of origin: "women are not as powerful as men," "Italians like pasta and pizza," "urbanites are fashionable”. Stereotypes could help us process the vast amount of information available by fitting objects into a perceived mold, however, by doing this, people tend to miss the characteristics and qualities of the objects themselves. With it holds danger that prejudice and discrimination may arise.

Nonetheless, with the use of design, this dilemma could be mitigated. Design has the power to alter people's common way of thinking from their “normal” state to a “new normal” that fits the age and environment. Design can remove existing ideas and fixed concepts while creating new values. In my thesis, I will use LGBT education in Japan to investigate design that removes stereotypes and creates new values.