8. Arielle Epstein

Beginning with ridding myself of preconceived notions, the Eye Guys were formed without concern. Past works leading up to this project have been experimental and abstract, and celebrated “breaking the tools.” This project is a conceptual expansion of fictional characters. This includes a robust backstory and a fictitious language. The characters’ world is based on existing structures that we see in society. Although entirely fictional, the Eye Guys are here to tell a story with conviction. This project does not just promote play but also aims to educate.

Form and concept work together tunefully to create a conceivable entity. What is cute? What is scary? Can cute be scary? This project falls somewhere between the lines of these dueling themes. Through research, a scientific approach of quantifying these themes was conducted.